Most economists won’t admit it, but every biologist or ecologist knows first-hand that growth is inherently unsustainable: every closed system is limited by its resources, whether it is the amount of edible crops grown in a year or the number of consumers available to purchase the new iPhone.
In business, the worst companies look at growth to be exploited for maximum profits in the shortest amount of time, squeezing every last dollar out of a market before moving on and consuming another. Of course, these companies eventually run out of places to make money and the administrators and shareholders take their profits and run while the company flounders and finally fails.
But growth in business can be quasi-sustainable when ever increasing profits aren’t the biggest motivating factor and quality and natural evolution are. In this way, businesses can slowly grow and evolve to serve their customers better or even find new higher growth markets and leave older slowing growing sectors.
Extreme examples are companies that are currently thriving in industries very different to the ones that they first served – such as Nokia, which originally was a producer of paper products before evolving into a corporation that served forestry, cable, military, rubber, electronics, and finally telecommunication products.
Yet sometimes companies choose to grow one business in one industry slowly, focusing on staying true to their customers and understanding that making great products for a few can vastly outweigh producing products for everyone for maximum profit.
This can also allow a company to innovate and create instead of trying to placate a ravenous market.
In the replica watches industry it is easy to see that there are companies trying every strategy, and it should come as no surprise that many of my favorites view growth as a side effect of producing great watches.
A. Lange & Söhne cheap fake watches are extremely well known as one of the classiest brands in Glashütte, making very high-end wristwatches with classically German details.
Utilizing intense dedication to design rules, watchmaking history, and craftsmanship, A. Lange & Söhne evolves slowly by creating timepieces that make sense as follow-ups to previous ideas. The Tourbograph Perpetual Pour le Mérite is one such watch and it features enough juicy details to make any ardent collector blush.